Did you happen to catch Benefit’s Pop up Shop on South William street last week? The popular cosmetic brand took over the space From April 5th to April 8th and transformed it into a pink paradise! The pop up was an initiative of the Brand’s ‘Bold is Beautiful’ campaign. The shop was filled with all sorts of pink treats that were donated by social media influencers, beauty bloggers and the general public.
All proceeds raised went towards two very worthy causes, Look Good Feel Good which is a charity that supports women with the visible effects of cancer, and Daisyhouse who provide temporary accommodation to homeless women.
Not only that, but for the entire month of April, the brand is donating 100% of the profit from each brow wax sale. If you missed the pop up don’t worry, you can still contribute to the Bold is Beautiful Campaign by texting BOLD16 to donate €4 to Look Good Feel Good or BEAUTIFUL16 to donate €4 to Daisyhouse.
Now that’s a pretty brow raising use of space indeed!